Through The Lens
Some places are impossible to describe in words alone. Tahoe Beach Club is one of them. The blue of the lake, the glow of sunset over the Sierra, it’s something you have to see to believe. And thanks to the talents of world-class photographers, the essence of the Club is captured in a way that’s as stunning as the experience itself.
Eva Kosmas Flores: The Art of Liquid Luxury
Eva Kosmas Flores has a gift for turning the simple act of dining into an art form. Her work with brands like Sunset Magazine, Elle Decor, and Nespresso speaks for itself, but her collaboration with Tahoe Beach Club took things to another level.
Partnering with the Club’s culinary team and mixologists Dan and Nick, Eva created the award-winning "Liquid Luxury" campaign—a celebration of craft cocktails, effortless indulgence, and lakeside elegance. From the glisten of condensation on a freshly poured old fashioned to the meticulous garnish on a salad, every shot evokes the richness of the Club’s dining experience. The campaign was so visually striking, it earned the 2024 American Advertising Best Photography Campaign award, which is a testament to the elevated lifestyle that defines Tahoe Beach Club.
Travis Lincoln Cox: Pier Life in Focus
While the Clubhouse sets the scene for refined luxury, life at Tahoe Beach Club extends far beyond its walls. Travis Lincoln Cox, a photographer known for his cinematic storytelling with brands like Lululemon, The CW, and Orgain, captured the energy, freedom, and adventure of lakeside living in the "Pier Life" campaign.
His images of sun-drenched paddleboarding, spontaneous pier jumps, and champagne toasts at sunset reflect the heart of the Club—where every moment feels like summer, no matter the season. His work didn’t just document the lifestyle; it immortalized it, earning the 2023 American Advertising Best Photography Campaign award.
A Visual Legacy
Tahoe Beach Club isn’t just a place; it’s a feeling. Thanks to the artistry of Eva Kosmas Flores and Travis Lincoln Cox, that feeling has been beautifully captured. Their award-winning images don’t just showcase the Club; they celebrate it, reminding Members why every meal, sunset, and day at the lake is something special. Nothing compares to being here in person, but these images come close. After all, some moments deserve to last forever.
